Pure Gentle Cleanser

  • Rp 99.000

A gel cleanser that is soft and gentle for your sensitive skin. The gel texture that lifts away impurities accumulated during the day. The best part? This cleanser will not be leave your skin dry and tight. 





Face Wash



Usage Frequency:

 AM   PM



Suitable for:

Normal. Dry. Dehydrated. Sensitive Skin


No Alcohol. No Fragrance.

No Essential Oil. No Sulfates.



  • No breakout:
    Free from SLS & SLES and alcohol  that can strip your natural skin barrier making your skin prone into bacteria infection
  • No dry-tight after-feeling
    Mild surfactants, used plant-based surfactant
  • No redness & irritation
    Free from fragrance & essential oils that can make your skin become extra dry and lead to irritation
  • Non-stripping (DOES NOT PEEL your skin!)
    Sulfates free and has glycerin (non-comedogenic) which attracts moisture into the skin


      Always free of fragrances, essential oils and colorants. 

      Key Ingredients: 

      • Sodium PCA

      • Sericin

      • Mild Surfactant: Decyl Glucoside, Sodium Cocoamphoacetate, Disodium Cocoyl Glutamate

      Full Ingredients: 

      Aqua, Hamamelis Virginiana Leaf Water, Decyl Glucoside, Sodium Cocoamphoacetate, Disodium Cocoyl Glutamate, Polyacrylate Crosspolymer-6, Glycerin, Sodium PCA, Sericin, Dihydroxypropyl Arginine HCl, Citric Acid, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ethylhexylglycerin, Disodium EDTA

      You can use it morning at night

      Step 1: Begin with wet hands and face.

      Step 2: Squeeze 1-2pump onto your hand and foam up.

      Step 3: Gently massage your face by avoiding the eye and mouth area 

      Step 4: Rinse with warm water


      Instagram icon annabellejoy

      Skin Concern: Combination, Acne Prone

      I have been using this cleanser for around 2-3 months. I have dry combination acne prone skin, so my skin tends to get pretty dry on my cheek and pretty oily on my T-zone. And to top it all I also have pretty sensitive skin, so my skin is pretty problematic so which is why I am very picky when finding the right cleanser. What I noticed about the cleansers I have tried in the past, is that they have been leaving my skin feeling very dry, irritated, tight and itchy And this BIYU cleanser is HAS NOT BEEN DOING any of that and its actually has been leaving my skin feeling HYDRATED, NOURISHED, CLEAN and i don't get anymore dry patches which is something I REALLY APPRECIATE! And another thing that i really like about this cleanser, it's not formulated with any Sulfates, Alcohol and Fragrance, so it's really safe for sensitive skin like mine!

      Instagram icon feliciashleyy

      Skin Concern: Normal to Dry, Sensitive

      I happened to find this BIYU Pure Gentle Cleanser which I really love, because it’s not only hydrating but it doesn't make my skin feel tight after washing. I use this cleanser as a second cleanser after I use either oil or balm cleanser, and I really appreciate that it doesn't have alcohol or fragrance. I really love this cleanser because a little goes a long way, I only need a small pea size and it's enough to cover my whole face and leaves my skin feeling very soft and supple afterwards.

      Instagram icon fannyenchristie

      Skin Concern: Combination, Sensitive

      Tipe kulit aku kombinasi dan juga sensitif (gampang merah-merah kalau gak cocok sama skincare), jadinya aku malas untuk coba-coba atau ganti skincare baru. Tapi menurut aku masih ada yang kurang dari skincare-ku yang lama karena sabun cuci mukaku bikin kulit aku jadi kering. Nah pas aku tau formulanya BIYU Pure Gentle Cleanser ini yang gak mengandung SLS, SLES, alkohol, dan fragrance, aku tertarik banget untuk coba. Jadi aku udah 3 bulan pakai cleanser ini sebelum cleanser ini launch, dan ternyata aku suka banget karena gak bikin kulit kering, yang ada kulit jadi lebih lembab dan halus. Tekstur cleanser ini gel, jadi ringan banget tapi tetap bisa membersihkan kulit, jadi yang punya kulti sensitif, harus coba!